Process:
My process included:
Interviewing users about their calendar usage, motivation habits, and emotional connection with physical products.
Auditing competitor products to find emotional gaps in traditional planners (e.g., lack of reflection space, poor visual engagement)
Building a 4-part monthly layout that flows from inspiration to interaction
Sketching and testing illustrations, colour schemes, and daily prompt systems
Gathering live feedback on readability, reflection habits, and colour visibility (especially pastel text contrast)cccc
Problem:
Most planners and calendars focus on utility, not emotional well-being. They often lack:
Space for mindfulness or reflection
Aesthetic design that makes users want to engage
Prompts that build micro-habits and emotional connection
Localised voice and culturally warm tone
The challenge: how might we turn a calendar into a tool for inner clarity and gentle habit-building?
Solution:
The Goodness Calendar transforms a passive object into a wellness companion through design:
Key Features:
Monthly Quote Pages: Designed and written to evoke intention and calm
Illustrated Pages: Indian-inspired, hand-drawn art evoking a specific emotion for the month
Clean Calendar Grid: Functional yet minimal for visual breathing room
Daily Goodness Prompts: Small acts of mindfulness, reflection, and gratitude tracking
The experience is non-digital, sensory, and emotionally engaging, helping users pause and connect without screen fatigue.
